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Brand barometer: Social media performance of RBS

By Gemma Charles, 10 February 12, 09:00

Insight into the social media performance of the Royal Bank of Scotland over the last five months.

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a wide range of sectors. How does this work, and how effective can the results be, asks Adam Woods.

Brand Builder: Virgin Money

By Alex Brownsell, 19 January 12, 08:00

In the first of a new series, Alex Brownsell looks at Virgin's prospects in high-street banking.

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.

Brand manager of the week: Natalie Cowen, Head of brand and communications, First Direct

08 November 11, 12:00

- Describe yourself in three words. Calm, passionate, thoughtful. - Define marketing. A way of telling people why they should buy your product/service. - What would you be if you weren't a bra...

Lloyds Banking Group's Catherine Kehoe on finding the right voice for Halifax

By Alex Brownsell, 20 October 11, 12:30

Catherine Kehoe, brands and marketing director for Lloyds Banking Group, says the company has learned its lessons. By Alex Brownsell

Nationwide's Andy McQueen on life after Little Britain

By Andrew McCormick, 29 September 11, 12:00

Andy McQueen, marketing director, Nationwide, is leading a policy of focusing on the brand's reputation. Interview by Andrew McCormick.

Why brands are looking to find the right customers

By Melanie May, 23 September 11, 12:00

Brands have long struggled to identify customers who are a bad risk, but by taking preventative measures and using credit data analysis tools they can improve their chances, writes Melanie May.

Marketers and the social divide

By Adam Woods, 15 July 11, 10:00

Many argue that effective online networking is a measure of influence, but not all senior marketers are embracing the use of social media such as Twitter, Facebook and LinkedIn, writes Adam Woods.