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Brand builder: Under Armour
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.
Brand Manager of the Week: Malcolm Parkinson
UK country manager, Welch's
We'll Call You - McVitie's Jaffa Cakes
Mole is a big fan of the much-disputed orangey goodies - (are they really a cake, or a biscuit?) - so we were excited by news of the launch of a milk-chocolate variant
Brand Manager of the Week: Natasha Whiting
Event manager UK, OnePiece
Nike marketing boss attacks 'institutionally analogue' businesses
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?
Brand Health Check: YouView
The on-demand TV business is still tackling launch problems as rivals steal a march.
Brand Manager of the Week: Thuy Nguyen
Brand manager, FrieslandCampina (Yazoo)
My secret work weapon: A blackboard is a great way to stimulate conversation
I use a lot of Apple products, but the most important thing out of all the technology we are surrounded by is my blackboard and chalks.
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