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Brand barometer: Social media performance of Thomas Cook

By Gemma Charles, 27 January 12, 04:43

A look at how travel company Thomas Cook has been performing across social networks during the past three months.

Brand barometer: Social media performance of Nokia

By Gemma Charles, 23 January 12, 11:55

A look at how mobile technology company Nokia has been performing across social networks during the past three months.

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a wide range of sectors. How does this work, and how effective can the results be, asks Adam Woods.

Marketing Guru on... marketing jobs overseas

18 January 12, 12:00

As the mood of austerity continues to limit marketing budgets in mature markets, Will Harris says marketers should educate themselves on new regions and the opportunities they present.

Who owns your Twitter followers?

By Rachel Barnes, 13 January 12, 01:00

Employees represent firms on social media, but who 'owns' the audience - user or brand, asks Rachel Barnes.

Review of the Year: Media Brands of the Year 2011

By Nicola Clark, 15 December 11, 08:00

A volatile marketplace has not stifled innovation in media over the past 12 months, writes Nicola Clark.

Getting to grips with the second screen

By Nicola Clark, 02 December 11, 09:00

The television's role at the heart of the living room has been under threat for some time, so broadcasters and brands must embrace the concept of the second screen, writes Nicola Clark.