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We'll Call You: Land Rover

02 May 12, 12:00

Mole's fashion-loving mate is in the market for a new car, and we think the £80,000 Range Rover Evoque, designed by Victoria Beckham, would suit perfectly.

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

Honda UK's marketing manager has come through a tsunami-affected year and is focused on revitalising the brand on these shores

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the bigges...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.

Who owns your Twitter followers?

By Rachel Barnes, 13 January 12, 01:00

Employees represent firms on social media, but who 'owns' the audience - user or brand, asks Rachel Barnes.

Sales agencies stake a claim to digital prize

By David Benady, 02 December 11, 09:00

Sales promotions agencies are evolving beyond on-pack activity as they push their credentials for online work.

Meet the marketer charged with steering Ford into a new age

By Alex Brownsell, 01 December 11, 12:00

Anthony Ireson, marketing director at Ford of Britain, brings a breadth of experience to his push for new-car sales. Interview by Alex Brownsell.

Rethinking the recommendation economy

By David Benady, 18 November 11, 12:00

Despite Facebook's efforts to make its ad platform more attractive, there is still much debate about the value of social-media recommendations, writes David Benady.

Brand manager of the week: Adam Chamberlain, Head of sales and marketing, Volkswagen Ireland

04 October 11, 12:00

- Describe yourself in three words. Energetic, outgoing, demanding. - How would you define marketing? Creating demand and conversion. - What advice would you give someone starting their market...