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Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom for its UK vice-president of marketing

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

By John Reynolds, 03 November 11, 12:00

Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand's irreverent nature.

We'll Call You - Caffe Nero

14 September 11, 12:00

Mole is both a coffee and an internet addict, so news that the coffee shop chain is to offer free wi-fi services sent us scrambling for the phone to find out more.

Marketing Society Awards for Excellence 2011: Cause-related marketing

07 June 11, 10:00

WINNER PizzaExpress and Oxfam

From the growth of social media to integrated campaigns, the up-and-coming young talent in the industry is grappling with big issues. Here we showcase the brightest and best of the next generation of ...

Power 100 Nxt Gen: Simon Wallwork, Subway

By Nicola Clark, 27 May 11, 11:00

Subway has huge ambitions in the UK market and encouraging brand loyalty is key to this growth.

We'll Call You - Pizza Hut

25 May 11, 12:00

In a bid to raise its health credentials, Pizza Hut is offering free unlimited salads to customers. Mole rang to see whether there is such a thing as a free lunch.