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Brand Manager of the Week: Malcolm Parkinson
UK country manager, Welch's
We'll Call You - McVitie's Jaffa Cakes
Mole is a big fan of the much-disputed orangey goodies - (are they really a cake, or a biscuit?) - so we were excited by news of the launch of a milk-chocolate variant
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?
Brand Manager of the Week: Thuy Nguyen
Brand manager, FrieslandCampina (Yazoo)
My secret work weapon: A blackboard is a great way to stimulate conversation
I use a lot of Apple products, but the most important thing out of all the technology we are surrounded by is my blackboard and chalks.
We'll Call You - The Co-operative Food
Mole has contracted a serious case of Diamond Jubilee fever, and an offer on the grocery chain's site to 'win a Jubilee street party' promised to tackle the symptoms
Brand Manager of the Week: Andy Box
Brand manager, Bombardier beer
Starbucks marketer Ian Cranna on changes at the coffee chain
Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom for its UK vice-president of marketing
Copenhagen
The lager will be aimed at both sexes as it aims to become a global brand.
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