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The Government Communication Centre: life after the COI
As the COI shuts up shop, the new public ad structures, under the auspices of the Government Communication Centre, are under scrutiny.
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
TfL's Chris Macleod on marketing's battle against Olympic gridlock
The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.
Brand of the Year 2011 shortlist
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.
We'll Call You: The Health Lottery
Like Smashie and Nicey, Mole does a lot of great work for charidee.
Sustainability: The search for a clearer footprint
Sustainability is high on the corporate agenda, and with consumers demanding transparency, fostering understanding of brands' carbon emissions is crucial, writes Elisabeth Jeffries.
Clare Mullin on cleaning out the cobwebs at the National Trust
Clare Mullin, marketing director at the National Trust, has come a long way since cracking Japan for Dyson.
Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global
Martine Ainsworth-Wells, marketing and communications director at London & Partners. Interview by Loulla-Mae Eleftheriou-Smith.
Marketing Society Awards for Excellence 2011: Marketing on a shoestring
WINNER Depaul UK's iHobo (Agency: Publicis London)
Marketing Society Awards for Excellence 2011: Marketing for sustainable consumption
WINNER Barclays Cycle Hire (Agency: M&C Saatchi)
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