Search Results

Search headlines only Include Brand Republic articles

Results 1 - 10 of 253 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a wide range of sectors. How does this work, and how effective can the results be, asks Adam Woods.

Brand barometer: Social media performance of John Lewis

By Gemma Charles, 13 January 12, 05:00

A look at how retailer John Lewis has been performing across social networks during the past three months.

Review of the Year: Media Brands of the Year 2011

By Nicola Clark, 15 December 11, 08:00

A volatile marketplace has not stifled innovation in media over the past 12 months, writes Nicola Clark.

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.

PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing

By Loulla-Mae Eleftheriou-Smith, 08 December 11, 12:00

Patrick Kalotis, group marketing director, PepsiCo, is serious about his healthy brands portfolio.

Brand Health Check: BHS

By Matthew Chapman, 08 December 11, 12:00

The 'weak link' of Sir Philip Green's group has suffered a sharp sales decline.

We'll Call You - eBay

29 November 11, 12:00

Mole's a fiend for auction sites: in fact, you could call us a Power Buyer - if it's BNWT, we're there. So we were thrilled to think eBay might be hitting the high street

Digital report: The mobile challenge

By Nicola Clark, 11 November 11, 12:00

Mobile was slow to take off, but the proliferation of smartphones has revolutionised the customer journey and made it impossible to ignore the role of this marketing channel, writes Nicola Clark.