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What marketers can learn from Barbie

By Nicola Clark, 01 February 12, 12:00

What Barbie boasts in beauty, she lacks in social responsibility. If the campaign for a bald version of the doll tells us anything, writes Nicola Clark, it is that marketers cannot hide from consumer ...

Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better

By Helen Edwards, PPA Business columnist of the year, 18 January 12, 07:00

Poorly performing retailers who are quick to blame their plight on the economy would do better to sharpen their focus and offerings.

Andrew Walmsley's 12 digital predictions for 2011: did they come true?

By Andrew Walmsley, 07 December 11, 12:00

The pace of change is relentless as digital transforms consumers' lives, and not always for the better.

Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.

Editor's Comment: China: the next marketing power

By Noelle McElhatton, 30 November 11, 12:00

Growth. China. Two words that appear so often in the same sentence they are practically synonymous. China has more than proven itself as a manufacturer. But as a marketer? Until very recently, the ave...

Brand manager of the week: Anna Holloway, Head of marketing, Look Fantastic

29 November 11, 12:00

- Describe yourself in three words. Positive, energetic, friendly. - How would you define marketing? The basics centre on applying common sense and seeing the bigger picture. It's also about bei...