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Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.

Helen Edwards on Branding: Virgin modesty

By Helen Edwards, 30 November 11, 12:00

Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies.

Editor's Comment: TV's a lively corpse

By Noelle McElhatton, 22 November 11, 09:00

'Did you see what I posted on Facebook last night?' Not much of a conversational gambit, is it, and one that hardly competes with, for example, 'What about the chauffeur in Downton Abbey, eh?'

Helen Edwards on Branding: Tackling the Aftershock

28 September 11, 12:00

Brands must keep their promises if they are to rebuild consumer trust damaged by the financial crisis.

Editor's Comment: MasterCard's fight for relevance

27 September 11, 08:00

In these straitened times, our purses may not be bulging with cash, but they are still brimming with plastic. Debit, credit, store and loyalty cards, and goodness knows what other rectangles of consum...

Helen Edwards on Branding: The flipside of the pancake

By Helen Edwards, 14 September 11, 12:00

If the current financial turmoil evolves into a flatline, pancake-shaped economy, make the most of it.

Editor's Comment: Why duopoly is not a dirty word

By Noelle McElhatton, 06 September 11, 12:00

Choice, we are told, is how capitalism, and therefore, marketing, works. It presents us, as consumers, with a plethora of options that drives innovation, efficiency and value.

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

By Simon Clift, 08 July 11, 09:00

The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.

Helen Edwards on Branding: How banks keep you in line

By Helen Edwards, 25 May 11, 12:00

Despite awful service, inertia stops people moving their accounts. Is a change imminent however?

Editor's comment: The power behind marketing

By Noelle McElhatton, 18 May 11, 08:00

Marketing is a people business, so much so that Marketing's Power 100 list provides a unique industry barometer of the world of brands. So what does this year's ranking tell us?