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My Secret Work Weapon: My iPhone acts as an office when I'm out in the field

By Clare Baker, Marketing director, Absolute Radio, 23 May 12, 12:00

My secret work weapon is my iPhone; it's basically an all-round office that's with me all the time.

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

Marketers must get hands-on with their brands, so that they experience them in the same way consumers do.

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 12, 12:00

Paddy Power has been criticised for retweeting a bet query about a footballer having a heart attack.

Helen Edwards: How Samsung trumped Nokia

By Helen Edwards, PPA, Business columnist of the year, 09 May 12, 11:00

The marketing class of the future will learn how Samsung's grasp of technology and consumer desires propelled it to the top

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

By Noelle McElhatton, Noelle.McElhatton@haymarket.com, 09 May 12, 12:00

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp of the 'Shareholder Spring' revolt against excessive pay at underperforming companies.