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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

Marketers must get hands-on with their brands, so that they experience them in the same way consumers do.

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Helen Edwards: How Samsung trumped Nokia

By Helen Edwards, PPA, Business columnist of the year, 09 May 12, 11:00

The marketing class of the future will learn how Samsung's grasp of technology and consumer desires propelled it to the top

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

By Noelle McElhatton, Noelle.McElhatton@haymarket.com, 09 May 12, 12:00

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp of the 'Shareholder Spring' revolt against excessive pay at underperforming companies.

Brand Manager of the Week: Lucy Green

02 May 12, 12:00

Brand manager, Kimberly-Clark

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

After years promoting bigger pack sizes as offering better value, it appears food and drink marketers may do better to think small

What brands can learn from Caine's Arcade

By Nicola Clark, 26 April 12, 09:00

The beautiful story of Caine's Arcade shines a light on the shifting currents of the post-digital world.

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

23 March 12, 12:00

The appointment of Alex Gorsky, who started as a sales rep, as Johnson & Johnson's new chief executive has raised the issue of whether marketers are well-placed to land such roles.