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Marketing Guru on... keeping ahead of the youngsters

By Will Harris, 10 February 12, 02:00

Senior practitioners should not be cowed by the idea that marketing is a young person's game, says Will Harris. On the contrary, their hard-earned experience could place them in a stronger position.

What marketers can learn from Barbie

By Nicola Clark, 01 February 12, 12:00

What Barbie boasts in beauty, she lacks in social responsibility. If the campaign for a bald version of the doll tells us anything, writes Nicola Clark, it is that marketers cannot hide from consumer ...

Mind the generation gap

By Nicola Clark, 27 January 12, 03:30

Nicola Clark looks at the growing generation gap in the industry and asks whether marketers are at risk of falling behind the curve when it comes to reaching potentially lucrative younger audiences.

Helen Edwards on Branding: Blurred visionaries

By Helen Edwards, 07 December 11, 12:00

Too many marketers are hiding behind grand statements that actually mean little to consumers.

Andrew Walmsley's 12 digital predictions for 2011: did they come true?

By Andrew Walmsley, 07 December 11, 12:00

The pace of change is relentless as digital transforms consumers' lives, and not always for the better.

Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.

Editor's Comment: China: the next marketing power

By Noelle McElhatton, 30 November 11, 12:00

Growth. China. Two words that appear so often in the same sentence they are practically synonymous. China has more than proven itself as a manufacturer. But as a marketer? Until very recently, the ave...