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Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

By Simon Clift, 08 July 11, 09:00

The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.

Editor's comment: The power behind marketing

By Noelle McElhatton, 18 May 11, 08:00

Marketing is a people business, so much so that Marketing's Power 100 list provides a unique industry barometer of the world of brands. So what does this year's ranking tell us?

Andrew Walmsley on Digital: Mobile's game-changer

By Andrew Walmsley, 23 March 11, 12:00

Mobile apps that make normally mundane experiences fun for users have potential for marketers.

Editor's comment: A silver lining amid the gloom

By Noelle McElhatton, 15 March 11, 10:00

Listen to marketers, agency chiefs and, ahem, trade magazine editors, and you wouldn't think it possible. But, amid the economic doom and gloom, the year the Jeremiahs had written off as a non-starter...

Editor's Comment: Ford's translation problem

By Noelle McElhatton, 02 March 11, 09:00

It is one of marketing's greatest conundrums. Can you produce a global campaign that's as powerful as anything created in, by and for a local market, or will global work always be more about consisten...

Helen Edwards on Branding: Snakes and Ladders

By Helen Edwards, 07 December 10, 12:00

Helen uses her final throw of the dice in 2010 to suggest where the ups and downs will occur in 2011.

Helen Edwards on Branding: Not all it's cracked up to be

By Helen Edwards, 06 December 10, 12:00

Agencies aspire to return to the top table, but might they be misjudging the benefits of achieving this?

Editor's Comment: Sky's the limit

By Gareth Jones, 06 December 10, 12:00

You've taken the day off work, waited in all morning and watched all the Jeremy Kyle you can take. Then, at last, the bloke from Sky turns up to fix your satellite dish. Wouldn't it be nice if, while ...