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Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

By Noelle McElhatton, 17 April 12, 08:30

As Locog prepares to mark the '100 days to go' London 2012 Olympics milestone, sponsor brands are starting to feel harsh scrutiny by media and protest groups alike. So why have brands like McDonald's ...

Helen Edwards: Marketers beware the pursuit of happiness

By Helen Edwards, PPA, Business columnist of the year, 25 January 12, 01:00

Happiness is an elastic concept and merely associating a brand with it is not enough to woo consumers, according to research.

Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.

Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum

By Staff, 07 September 11, 12:00

A recently published medical study forecast that 11m more people in the UK will be obese by 2030, and proposed solutions include a government levy and marketing restrictions on unhealthy food.

Editor's comment: The power behind marketing

By Noelle McElhatton, 18 May 11, 08:00

Marketing is a people business, so much so that Marketing's Power 100 list provides a unique industry barometer of the world of brands. So what does this year's ranking tell us?

Helen Edwards on Branding: First-mover disadvantage

By Helen Edwards, 16 March 11, 12:00

Being first past the post to disclose information or pre-empt legislation is a move worth making.

Editor's comment: A silver lining amid the gloom

By Noelle McElhatton, 15 March 11, 10:00

Listen to marketers, agency chiefs and, ahem, trade magazine editors, and you wouldn't think it possible. But, amid the economic doom and gloom, the year the Jeremiahs had written off as a non-starter...

The 'responsibility deal' may usher in a new era of 'healthwash'

By Chris Arnold, 15 March 11, 10:00

Chris Arnold, creative partner of Creative Orchestra and author of 'Ethical Marketing & The New Consumer', considers what today's 'responsibility deal' means for marketers.