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Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

By Noelle McElhatton, Noelle.McElhatton@haymarket.com, 09 May 12, 12:00

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp of the 'Shareholder Spring' revolt against excessive pay at underperforming companies.

Marketing guru: 'If you're working in marketing for a tobacco company, it's time to leave the country'

By Will Harris, 09 May 12, 12:00

Life for marketers in the UK tobacco sector isn't easy these days, so it might be a good time to leave the country ... or find another unpopular industry in which to work, writes Will Harris.

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

After years promoting bigger pack sizes as offering better value, it appears food and drink marketers may do better to think small

Editor's Comment: Calm reaction vital in a social-media storm

By Noelle McElhatton, 25 April 12, 12:00

It takes a strong, experienced marketer to withstand the slings and arrows of social media.

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

By Noelle McElhatton, 17 April 12, 08:30

As Locog prepares to mark the '100 days to go' London 2012 Olympics milestone, sponsor brands are starting to feel harsh scrutiny by media and protest groups alike. So why have brands like McDonald's ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

The Prime Minister's plan to curb binge drinking runs contrary to many of the ideas of behavioural 'hedonic consumption' theory.

Alan Mitchell: Advertisers, face it, your consumers hate you

By Alan Mitchell, 29 March 12, 01:00

Advertising Association research suggests marketing's image is in dire need of a makeover as consumers have fallen out of love with advertising. How can the sector demonstrate its value to society, a...

Editor's Comment: Face it - size still matters on Facebook

By Noelle McElhatton, 29 March 12, 08:30

Just when we thought the 'size matters' debate surrounding brands' social-media fanbases was dead and buried with a stake through its heart, the argument has resurfaced.