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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 ag...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Charities should share tax burden

By Helen Edwards, PPA Business columnist of the year, 25 April 12, 12:00

A proposal to limit tax relief on donations has met with much bleating, but charities that play the victim are being disingenuous

Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

The Prime Minister's plan to curb binge drinking runs contrary to many of the ideas of behavioural 'hedonic consumption' theory.

Editor's Comment: Why Whitehall needs the professionals

By Noelle McElhatton, 04 April 12, 12:00

It has been a mixed fortnight, to put it mildly, for government communications.

Is it risky for brands to get involved in politics? The Marketing Society Forum

29 March 12, 08:00

Ben & Jerry's has renamed one of its ice cream lines in support of marriage equality legislation.

Editor's Comment: Olympic sponsorship is a long-term game

By Noelle McElhatton, 14 March 12, 12:00

For the marketers staking their reputations on London 2012 Olympics sponsorships, there's little room for philanthropy.

What's the difference between an IT project and bungee jumping?

By Graham Oakes, 09 March 12, 12:00

Building a strong business case for investment in a technology project will help all those participating within your organisation and make it more effective. Graham Oakes offers some dos and don'ts.

Have Olympic organisers gone too far by taping over logos on toilets? The Marketing Society Forum

15 February 12, 12:00

London 2012 chiefs are masking corporate branding on facilities at stadia ahead of the Games.

Helen Edwards: Who takes responsibility for a brand's past mistakes?

By Helen Edwards, 08 February 12, 12:00

The International Olympic Committee's draconian policy toward corporate branding in Olympic venues has not saved it from the taint of a controversial brand.