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Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Helen Edwards: How Samsung trumped Nokia

By Helen Edwards, PPA, Business columnist of the year, 09 May 12, 11:00

The marketing class of the future will learn how Samsung's grasp of technology and consumer desires propelled it to the top

Helen Edwards: The science of 'going viral'

By Helen Edwards, PPA, Business columnist of the year, 18 April 12, 02:30

Big business is taking virals seriously, so marketers should check out the latest research to give their work the best chance to fly

Data marketers should stick to subjects consumers care about

By John V Willshere, 30 March 12, 12:00

The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues that capturing the data in something people already love is the best way to create an effective socia...

Editor's comment: Welcome - Sony Mobile launch adopts Bravia ethos

By Noelle McElhatton, 21 March 12, 12:00

Try as I might, it's a struggle to recall any marketing from the 10-year Sony Ericsson era. Compare that with the creative and commercial triumph of the Sony Bravia 'Paint,' 'Balls' and 'Play-doh' ads...

Shift: Marketing to the cocooned consumer

By Nicola Clark, 14 March 12, 12:00

We may be living in the much-heralded 'age of mobile', but brands need to recognise that consumers have become cocooned in their own mobile worlds, writes Nicola Clark.

Revolution: Mobile World Congress: A delegate's view

By Eric Bader, 06 March 12, 10:00

Why marketers should take note of audio codes, by Eric Bader, president of G14 and chief strategy officer, worldwide, at Initiative.

Getting to grips with the validation economy

By Nicola Clark, 29 February 12, 10:00

'Likes' and 'friends' are becoming increasingly meaningless terms; brands need to use their networks to plug into the power of the validation economy, writes Nicola Clark.

We'll Call You: Sony Ericsson

29 February 12, 08:00

Mole isn't too keen on change when it comes to brands and services. Can the handset manufacturer assure us that its takeover by Sony won't mess things up for us?

Mind the Innovation Gap

By Nicola Clark, 22 February 12, 10:00

If entrepreneurs can persuade strangers to invest in their projects on funding platforms such as Kickstarter, why can't marketers drive innovation in their own boardrooms, asks Nicola Clark.