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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

'Flawsome' brands will win battle for consumers' hearts

By Nicola Clark, 20 April 12, 12:00

Consumer expectations that companies should behave in a human way are growing. So brands would do well to admit their shortcomings and embrace honesty, writes Nicola Clark.

Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.

Helen Edwards on Branding: Come fly with me

20 October 11, 12:00

British Airways and easyJet's big-money ads couldn't be more different - yet neither hits the mark.

Is Airmiles making a big mistake by ditching its brand equity for Avios? The Marketing Society Forum

14 September 11, 12:00

Airmiles, the UK travel loyalty programme, is to be renamed Avios, following the merger of British Airways and Iberia to create IAG, sparking criticism that the change will confuse its customers

Editor's Comment: Timing is right for upbeat BA

By Noelle McElhatton, 23 August 11, 09:00

It has been years coming: the BA campaign tasked with re-instilling trust in this country's flagship carrier airline is about to break.

Helen Edwards on Branding: Friendly fire

By Helen Edwards, 06 July 11, 12:00

Emirates risks disturbing consumers with a strapline that hints at behind-the-scenes problems.

Editor's comment: The power behind marketing

By Noelle McElhatton, 18 May 11, 08:00

Marketing is a people business, so much so that Marketing's Power 100 list provides a unique industry barometer of the world of brands. So what does this year's ranking tell us?

The Marketing Society Forum: Will the royal wedding provide a long-term boost for Brand Britain?

By Staff, 20 April 11, 12:00

The momentum that is building around the nuptials of Wills and Kate, combined with the kudos of staging the Olympics, is set to bolster the UK's commercial prospects, here and around the world.