Search Results for: "sustainability"

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Do consumers really care about eco-packaging?

By David Benady, 03 February 12, 10:00

pressure grows. Successfully integrating sustainability into branding is a challenge. The task for ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

is a company that has taken a leadership approach to sustainability and plays a central role in ...

Mind the generation gap

By Nicola Clark, 27 January 12, 03:30

have a monopoly on having a strong moral compass or being concerned with sustainability and social ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

By Nicola Clark, 19 January 12, 07:00

unsustainable. It is apt, therefore, that Coca-Cola's core Olympic marketing principles are sustainability ...

Media Agency of the Year and Grand Prix winner: PHD

By Nicola Clark, 13 December 11, 09:00

for the future. In addition, its commitment to sustainability was noted by the judges. PHD ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

marketers must grasp to succeed in challenging times, reaffirming his sustainability commitment. 1. The ...

CSR departments are redundant, says Unilever's Weed

By Matthew Chapman, 29 November 11, 01:02

department, then it's an add-on. "Sustainability is something we do from day to day. Employees who are ...

Brands await impact of European food-label rules change

By John Reynolds, 24 November 11, 08:00

Andrew Opie, Director of food and sustainability, British Retail Consortium "Major retailers know how ...

Unilever draws up 'Five Levers for Change' strategy

By Loulla-Mae Eleftheriou-Smith, 23 November 11, 10:01

behaviours is fundamental to achieving the goals set out in the 'Unilever Sustainability Living Plan ...

John West sets its sights on salad eaters

By John Reynolds, 23 November 11, 10:14

sourcing and sustainability credentials. Follow John Reynolds on Twitter @johnreynolds10 ...

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