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Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Recall rank % 1 -6 Morrisons DLKW Lowe/MEC 49 ...

Industry view: Does M&S's new value food range hit the spot?

By Matthew Chapman, 14 May 12, 01:00

ranges as supporting their strong figures this month." Shoppercentric works with Morrisons ... follows hot on the heels of the revamp of Tesco s value range, the revamp of Morrison s value range ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

By Matthew Chapman, 09 May 12, 11:15

and Morrisons begin to falter . Sainsbury's is attributing its strong performance to marketing initiatives ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

6 ( ) Morrisons DLKW Lowe/MEC 41 7 ( ) Nissan Juke TBWA London ...

Waitrose matches Tesco prices as Morrisons' growth slows

By Daniel Farey-Jones, 03 May 12, 09:21

, while Morrisons reports its growth phase is running out of steam. ... to 277. Meanwhile, another of the big four supermarkets, Morrisons, this morning (3 May) issued a ...

Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

director for Morrisons.com non food business. Before joining Morrisons she worked at fashion retailer White ... . Winners and Losers in the childrenswear sector Kiddicare. Morrisons-owned etailer ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

Skip to table There isn't a more fascinating, complex issue in marketing at present than Tesco. Particularly for those of us who work in the sector - we handle the Morrisons account. This Tesco ad showcases the latest offer sweeping the sector, ' 5 off 40', which basically means 'give us ...

The Marketing Society Marketer of the Year 2012

By Nicola Clark, 24 April 12, 09:00

Underground passengers in time for the Olympics. RICHARD HODGSON - Group commercial director, Morrisons The former Asda and Waitrose marketer has had a dramatic impact on the Morrisons business since his arrival ... ), and was quick to adapt to consumers stocking up on their festive foods earlier than usual. Morrisons also ...

The changing values and behaviours of UK shoppers

By Starcom MediaVest Group, 24 April 12, 08:30

, Co-op, Morrisons, Sainsbury s, Tesco or Waitrose. Waitrose has the least loyal ... most at risk from turncoats due to dominant market share Co-Op and Morrisons least at risk ...