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Little Chef launches Orlando holiday comp with Travel City Direct

Tue, 01 Dec 2009 11:19:00 GMT

LONDON - Little Chef has tied in with Virgin Holidays' brand Travel City Direct to launch a partnership promotion offering the restaurant's customers the chance to win a range of prizes.

In Brief: ITV Countrywise, WKD, RPM and Vodafone

Fri, 16 Oct 2009 15:31:00 GMT

LONDON - Licensing - ITV has tied up with outdoor clothing brand Regatta to run an in-store promotion around its sponsorship of the show Countrywise. The campaign will run in 150 stores. It was negotiated by ITV Global Entertainment director of promotions Corine Pouvreau-Miles.

Fitness First brings in Asos and Waterstones for loyalty launch

Thu, 24 Sep 2009 12:15:00 GMT

LONDON - Fitness First has brought in a series of brand partners to take part in the launch of its first loyalty scheme.

Promo Review - Heineken's Champions League text and win promotion

Mon, 21 Sep 2009 11:18:00 GMT

LONDON - P&I blogger and Cocktail Marketing founder Chris Reed wonders whether Heineken's new 'stay at home' football promotion will get the support it needs to beat arch-rival Carlsberg.

News in brief - Muller, HarperCollins and Littlewoods

Wed, 16 Sep 2009 15:25:00 GMT

LONDON - Retail - Muller is offering convenience store operators the chance to win £1000 by creating in-store displays. 12,000 'Grow your sales with Muller' packs are being distributed to retailers. (September 22)

QVC and Woman mag tie up for partnership campaign

Thu, 27 Aug 2009 11:46:00 GMT

LONDON - Shopping channel QVC and IPC Connect has tied up to run a three-month partnership campaign in Woman magazine.

Little Chef ties up with brands for 'British days out' promo

Thu, 06 Aug 2009 15:55:00 GMT

LONDON - Little Chef has created a promotion on free maps handed out in its restaurants detailing family days out in Britain.

Krispy Kreme launches summer partnership promotion

Fri, 17 Jul 2009 11:37:00 GMT

LONDON - Krispy Kreme donuts has launched a partnership promotion with Madame Tussauds-owner Merlin Entertainment.

Clinton Cards and Blockbuster tie up for Disney promotion

Fri, 10 Jul 2009 11:21:00 GMT

LONDON - Clinton Cards and Blockbuster has teamed up for a partnership promotion offering the chance to hire out the two DVDs for the price of one.

Fitness First gears up for loyalty scheme launch

Tue, 23 Jun 2009 14:58:00 GMT

LONDON - Fitness First is looking for brand partners to take part in the launch of a loyalty scheme being developed for the gym's members.