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Giraffe and Madame Tussauds team up for promo

James Quilter — Fri, 12 Jun 2009 13:56:00 GMT

LONDON - Madame Tussauds has tied up with kids-friendly restaurant Giraffe to launch a range of family-targeted promotional activities.

Holiday Inn and Robert Dyas plan joint promo

James Quilter — Thu, 10 Apr 2008 10:35:00 GMT

LONDON - Holiday Inn is planning a joint promotion with hardware retailer Robert Dyas as part of the hotel chain’s sponsorship of the RHS Hampton Court Flower Show.

Adventure holiday firm Explore team up with Fat Face

Julia Buchanan — Thu, 20 Mar 2008 11:25:00 GMT

LONDON - Adventure holiday company Explore has teamed up with outdoor clothing chain Fat Face to promote the holiday brand to its target audience of well-off families.

Holiday Inn offers Emap magazine promotion

Julia Buchanan — Wed, 09 Jan 2008 14:20:00 GMT

LONDON - InterContinental Hotels Group and Emap Magazines have teamed up to promote the hotel company's Express by Holiday Inn's short breaks.

Explore team up with restaurant group Giraffe

Julia Buchanan — Fri, 04 Jan 2008 12:45:00 GMT

LONDON - Adventure holiday company Explore has teamed up with restaurant group Giraffe to promote its responsible tourism credentials and range of family holidays.

InterContinental Hotels launches joint promotion with Laithwaites

James Quilter — Fri, 19 Oct 2007 10:55:00 GMT

London - InterContinental Hotels Group (IHG) is launching a joint promotion with wine retailer Laithwaites as part of the hotel groups aim to increase bookings.

Cocktail adds 10 partners to V Card scheme

James Quilter, Deputy Editor — Sat, 01 Sep 2007 00:00:00 GMT

Partnership agency Cocktail Marketing has signed 10 new brand partners to V Card, the loyalty scheme run by the university-based bar chain Varsity.

O'Neill joins with Contiki for in-store drive

Gemma O'Reilly — Fri, 13 Apr 2007 17:14:00 GMT

Sportswear retailer O’Neill is teaming up with 18-35 travel operator Contiki Holidays to drive sales and brand awareness as part of a month-long push.

Folio joins with Matalan in dual customer drive

Gemma O'Reilly — Sun, 01 Apr 2007 00:00:00 GMT

Folio Hotels has aligned with discounter Matalan to drive the retailer's weekend sales and raise awareness of the hotel chain.

Market Survey: Vouchers - How Paper Pays

By Gemma O'Reilly — Fri, 23 Feb 2007 00:00:00 GMT

Gemma O'Reilly presents five case studies that highlight how vouchers have proved a success in a number of different sectors.