Marketing Magazine RSS Feed

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

Thu, 17 May 2012 13:00:00 GMT

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

Rachel Barnes — Thu, 10 May 2012 12:30:00 GMT

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

Save the planet marketing 'won't change consumer behaviour'

Gemma Charles — Thu, 03 May 2012 08:30:00 GMT

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.

Unilever to mark sustainability efforts through corporate campaign

Loulla-Mae Eleftheriou-Smith — Wed, 25 Apr 2012 09:50:00 GMT

Unilever has confirmed it will launch a corporate brand campaign to showcase its sustainability efforts through its brands, as previously revealed in Marketing magazine.

The Marketing Society Marketer of the Year 2012

Nicola Clark — Tue, 24 Apr 2012 09:00:00 GMT

Marketing unveils the shortlist for the Marketing Society's Marketer of the Year 2012.

Perrier

Wed, 18 Apr 2012 00:00:00 GMT

The water brand has thrived for more than a century, thanks to its natural credentials and sophisticated image.

Transparently green

Elisabeth Jeffries — Wed, 14 Mar 2012 00:00:00 GMT

While brands are becoming increasingly transparent about their environmental credentials, uncertainty remains as to whether 'green' is a selling point in a downturn, writes Elisabeth Jeffries.

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

Keith Weed, chief marketing officer, Unilever — Wed, 29 Feb 2012 08:00:00 GMT

Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution at the Advertising Association's annual summit this week. Here, he explains what lies behind Unilever's strategy.

Sainsbury's invests £2m in start-up green energy company

Rachel Barnes — Wed, 22 Feb 2012 12:07:00 GMT

Sainsbury's has stepped up its sustainability commitment with a £2m investment in a start-up green energy company, which produces energy from organic waste.

The seven sins of content marketing

David Benady — Wed, 22 Feb 2012 00:00:00 GMT

Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the biggest issues in the marketplace and outlines the most common content mistakes.