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Marketing League Table: Direct marketing leagues

Wed, 19 Dec 2007 00:00:00 GMT

Direct mail is unlikely to shed its 'junk' tag anytime soon. The fact that 21% of mailings are immediately discarded, unopened, by the recipient illustrates that the industry must clean up its act. However, as more agencies look to alternative channels, principally digital, to communicate effectively on behalf of clients, an imaginative mix will help.

Direct marketing: Direct marketing leagues

Wed, 28 Mar 2007 00:00:00 GMT

Mailings are under pressure, but opportunities in digital and data are buoying the direct industry. Amanda Nottage and David Tiltman report.

Direct marketing league tables detect shift to digital

Staff — Tue, 27 Mar 2007 09:00:00 GMT

LONDON - In the past 12 months there has been an acceleration in the shift in focus by direct marketing agencies from mail to digital work, according to Marketing's exclusive league table of direct marketing agencies.