PR LEAGUE TABLES: Top 50 consumer audience - As more brands look for innovative ways to raise their profile and put a strong message across to consumers, PR strategies play a greater role. Here we look at general consultants and specialist sectors

RICHARD THOMPSON — Thu, 21 May 1998 00:00:00 GMT

Fifty PR companies claim to obtain at least pounds 500,000 of income from targeting the consumer, which goes some way to explaining the importance of this area to the industry.

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PR LEAGUE TABLES: Top 50 consumer audience - As more brands look for innovative ways to raise their profile and put a strong message across to consumers, PR strategies play a greater role. Here we look at general consultants and specialist sectors