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<title>Marketing Magazine RSS Feed</title>
<link>http://www.marketingmagazine.co.uk/</link>
<lastBuildDate>Sun, 27 May 2012 07:08:54 GMT</lastBuildDate>
<language>en</language>
<description></description>
<item>
<title><![CDATA[Kiss overtakes Capital in London]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/731849/Kiss-overtakes-Capital-London/</link>
<author><![CDATA[Daniel Farey-Jones]]></author>
<pubDate>Thu, 16 Aug 2007 08:40:00 GMT</pubDate>
<description><![CDATA[<p>LONDON - The London radio battle took a twist in the second quarter, with Kiss pushing Capital into fourth place and Heart and Magic sharing top spot, according to the second-quarter Rajar radio listening figures.</p>]]></description>
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<title><![CDATA[League Table: Customer publishing leagues]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/516759/League-Table-Customer-publishing-leagues/</link>
<author><![CDATA[David Tiltman]]></author>
<pubDate>Wed, 14 Sep 2005 00:00:00 GMT</pubDate>
<description><![CDATA[<p>As an industry on the rise, and under a resurgent APA, customer publishers must tackle the problem of undervaluation.</p>]]></description>
</item>
<item>
<title><![CDATA[Marketing League Table: New media Top 100]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/226817/Marketing-League-Table-New-media-Top-100/</link>
<author><![CDATA[Drew Barrand]]></author>
<pubDate>Wed, 03 Nov 2004 00:00:00 GMT</pubDate>
<description><![CDATA[<p>Digital marketing is expanding rapidly as agencies deliver measurable results for clients that now understand how to use the medium.</p>]]></description>
</item>
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<title><![CDATA[Market Research: Research leagues Top 65]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/216535/Market-Research-Research-leagues-Top-65/</link>
<author><![CDATA[]]></author>
<pubDate>Wed, 14 Jul 2004 00:00:00 GMT</pubDate>
<description><![CDATA[<p>Research can bring valuable returns for clients, and 2003 saw it consolidate its position within the marketing mix, says Drew Barrand</p>]]></description>
</item>
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<title><![CDATA[PR LEAGUE TABLES: Consumer shops gain momentum - Growth in 2000
means consumer PR is well placed to tackle tough market conditions]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/73947/PR-LEAGUE-TABLES-Consumer-shops-gain-momentum---Growth-2000
means-consumer-PR-placed-tackle-tough-market-conditions/</link>
<author><![CDATA[]]></author>
<pubDate>Thu, 17 May 2001 12:00:00 GMT</pubDate>
<description><![CDATA[<p>One of the best-known UK consumer public relations specialists,
Freud Communications, is rumoured to be negotiating a buyout from its
immediate parent, the Omnicom-owned ad agency, Abbott Mead Vickers
BBDO.
The agency confirms that it is in talks about its future, but at the
time of going to press would not say any more on the matter. However,
the whispers of a management buyout have caused surprise in PR circles
for two reasons.
First, the highly successful AMV is generally recognised to have bought
its way into below-the-line marketing services very shrewdly. Its other
subsidiaries include PR agency Fishburn Hedges, direct marketing agency
BHWG Proximity, and the multi-discipline Clarke Hooper. As the chairman
of one top London PR shop puts it: 'AMV is reckoned to be the most
benign of parents.'
Second, any demerger flies in the face of expectations. On the face of
it, it seems unlikely that Omnicom, one of the major international
communications groups, should be willing to release one of its stars,
when the market trend is toward consolidation.
Such a development would be new to PR, but is not without precedence in
marketing services. Last year, the direct marketing, sales promotion and
advertising agency Interfocus bought its way out of the Lowe group, and
promptly linked up with the North American group Maxxcom. The directors
of Interfocus, it seems, were more ambitious for the future of their
agency, in terms of size and positioning, than the parent board.
So it may be that as the marketing services sector continues to
rationalise, more examples will emerge of entrepreneurs who taste life
in big corporations and decide it's not for them.
One thing's certain: Freud has established a unique positioning in
consumer PR (see panel page 68). Relaunched as an independent,...</p>]]></description>
</item>
<item>
<title><![CDATA[PR LEAGUE TABLES: Consumer shops gain momentum - Growth in 2000
means consumer PR is well placed to tackle tough market conditions]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/75369/PR-LEAGUE-TABLES-Consumer-shops-gain-momentum---Growth-2000
means-consumer-PR-placed-tackle-tough-market-conditions/</link>
<author><![CDATA[]]></author>
<pubDate>Thu, 17 May 2001 12:00:00 GMT</pubDate>
<description><![CDATA[<p>One of the best-known UK consumer public relations specialists,
Freud Communications, is rumoured to be negotiating a buyout from its
immediate parent, the Omnicom-owned ad agency, Abbott Mead Vickers
BBDO.
The agency confirms that it is in talks about its future, but at the
time of going to press would not say any more on the matter. However,
the whispers of a management buyout have caused surprise in PR circles
for two reasons.
First, the highly successful AMV is generally recognised to have bought
its way into below-the-line marketing services very shrewdly. Its other
subsidiaries include PR agency Fishburn Hedges, direct marketing agency
BHWG Proximity, and the multi-discipline Clarke Hooper. As the chairman
of one top London PR shop puts it: 'AMV is reckoned to be the most
benign of parents.'
Second, any demerger flies in the face of expectations. On the face of
it, it seems unlikely that Omnicom, one of the major international
communications groups, should be willing to release one of its stars,
when the market trend is toward consolidation.
Such a development would be new to PR, but is not without precedence in
marketing services. Last year, the direct marketing, sales promotion and
advertising agency Interfocus bought its way out of the Lowe group, and
promptly linked up with the North American group Maxxcom. The directors
of Interfocus, it seems, were more ambitious for the future of their
agency, in terms of size and positioning, than the parent board.
So it may be that as the marketing services sector continues to
rationalise, more examples will emerge of entrepreneurs who taste life
in big corporations and decide it's not for them.
One thing's certain: Freud has established a unique positioning in
consumer PR (see panel page 68). Relaunched as an independent,...</p>]]></description>
</item>
<item>
<title><![CDATA[PR LEAGUE TABLES: Top 50 consumer audience - As more brands look for innovative ways to raise their profile and put a strong message across to consumers, PR strategies play a greater role. Here we look at general consultants and specialist sectors]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/61150/PR-LEAGUE-TABLES-Top-50-consumer-audience---brands-look-innovative-ways-raise-profile-put-strong-message-across-consumers-PR-strategies-play-greater-role-look-general-consultants-specialist-sectors/</link>
<author><![CDATA[RICHARD THOMPSON]]></author>
<pubDate>Thu, 21 May 1998 00:00:00 GMT</pubDate>
<description><![CDATA[<p>Fifty PR companies claim to obtain at least pounds 500,000 of
income from targeting the consumer, which goes some way to explaining
the importance of this area to the industry.</p>]]></description>
</item>
<item>
<title><![CDATA[EXHIBITIONS: Good show - The UK exhibition industry is growing in every which way - and the signs are it is a period of sustainable growth in line with the economy. Conor Dignam reports]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/63073/EXHIBITIONS-Good-show---UK-exhibition-industry-growing-every---signs-period-sustainable-growth-line-economy-Conor-Dignam-reports/</link>
<author><![CDATA[CONOR DIGNAM]]></author>
<pubDate>Thu, 25 Sep 1997 00:00:00 GMT</pubDate>
<description><![CDATA[<p>The exhibition business in the UK is booming. More than ten million
visitors made their way through 710 exhibitions across the UK last year,
the highest number of visitors ever recorded.</p>]]></description>
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