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Heathrow creates 'royal runway' for Diamond Jubilee

Loulla-Mae Eleftheriou-Smith — Fri, 25 May 2012 12:25:00 GMT

Heathrow Airport has painted a large Union Jack emblazoned with the Queen's head alongside one of its runways to celebrate the upcoming Diamond Jubilee.

Nivea signs Euro 96 team mates for skincare push

Loulla-Mae Eleftheriou-Smith — Fri, 25 May 2012 12:05:00 GMT

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship of the England football team ahead of the Euro 2012 tournament.

Toyota launches digital teaser campaign for its latest sports car

Sarah Shearman — Fri, 25 May 2012 11:42:00 GMT

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

Pepsi Max unites football and music stars in Facebook app

Loulla-Mae Eleftheriou-Smith — Fri, 25 May 2012 09:06:00 GMT

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.

From 1930s 'Brand Man' to today: the evolution of the brand manager

Alan Mitchell — Fri, 25 May 2012 00:00:00 GMT

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

Jaguar steps up social media strategy to boost innovation

Sarah Shearman — Thu, 24 May 2012 13:00:00 GMT

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

Tesco gives ready meals multimillion-pound revamp

Matthew Chapman — Thu, 24 May 2012 12:44:00 GMT

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising campaign, with the slogan '20% more at no extra cost'.

Brand barometer: Volkswagen Polo viral campaign reviewed

Thu, 24 May 2012 12:00:00 GMT

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen

Lufthansa introduces Berlin routes

Loulla-Mae Eleftheriou-Smith — Thu, 24 May 2012 11:50:00 GMT

Lufthansa has created a digital and direct marketing campaign to promote its newest route to Germany and encourage travellers to take short breaks to Berlin.

Google's Schmidt says he 'disagrees' with EU competition concerns

Sarah Shearman — Thu, 24 May 2012 11:35:00 GMT

Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints presented by the European Commission this week, concerning what it sees as the search giant's anti-competitive business practices.