Marketing Magazine RSS Feed

The Revolution Awards 2012 - winners in full

Kim Benjamin — Mon, 23 Apr 2012 12:45:00 GMT

Heineken, Xbox, TBG Digital and Adam & Eve triumphed at the Revolution Awards 2012, held on 20 April at the Grosvenor House Hotel on London's Park Lane.

Dell to pay customers to promote products in social media

Sarah Shearman — Tue, 03 Apr 2012 11:31:00 GMT

Dell is to offer cash rewards to customers who promote its products on social networking sites if their "share" leads to a sale.

Revolution: Special Report - Battle of the brands

Kim Benjamin — Tue, 06 Mar 2012 10:30:00 GMT

For retailers such as Marks & Spencer and Next, whose customers lap up the fashion advice dished out online, affiliate marketing can be particularly effective. Kim Benjamin compares their programmes.

Revolution: Special Report - Third parties make the most of mobile

Stuart Derrick — Tue, 06 Mar 2012 10:00:00 GMT

More consumers than ever are shopping online via their smartphones and tablets - and brands are cashing in with a little help from mobile affiliate activity.

Thomas Cook streamlines affiliate marketing

Loulla-Mae Eleftheriou-Smith — Wed, 29 Feb 2012 11:20:00 GMT

Thomas Cook is streamlining its affiliate marketing partnerships across its European markets to deliver better targeted advertising and messaging to consumers online.

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

Wed, 22 Feb 2012 08:00:00 GMT

Supermarkets are reportedly becoming jealous of the coverage given to Morrisons by independent blogger Steve Dresser.

TV or not TV: Should challenger brands resist the lure of TV advertising?

David Benady — Fri, 10 Feb 2012 10:00:00 GMT

Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising.

Revolution: March 2012 features list

Kim Benjamin — Mon, 06 Feb 2012 12:04:00 GMT

The March issue of Revolution lifts the lid on Facebook deals and explores what's new in affiliate marketing. Plus, we review this year's Mobile World Congress to uncover the 10 hottest trends for marketers

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Staff — Thu, 02 Feb 2012 12:14:00 GMT

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Sector Insight: Men's grooming and shaving

Jane Bainbridge — Wed, 25 Jan 2012 00:00:00 GMT

The fashion for men to don four-day stubble has caused a decline in sales of razors and shaving products, but this could soon be counteracted by an ageing population.