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Heathrow creates 'royal runway' for Diamond Jubilee

Loulla-Mae Eleftheriou-Smith — Fri, 25 May 2012 12:25:00 GMT

Heathrow Airport has painted a large Union Jack emblazoned with the Queen's head alongside one of its runways to celebrate the upcoming Diamond Jubilee.

NBA gets serious about cracking UK

John Reynolds — Fri, 25 May 2012 11:00:00 GMT

The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?

From 1930s 'Brand Man' to today: the evolution of the brand manager

Alan Mitchell — Fri, 25 May 2012 00:00:00 GMT

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

Jaguar steps up social media strategy to boost innovation

Sarah Shearman — Thu, 24 May 2012 13:00:00 GMT

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

The changing face of music tie-ups

Sarah Shearman — Thu, 24 May 2012 11:00:00 GMT

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

Sarah Shearman — Thu, 24 May 2012 08:30:00 GMT

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.

Brand builder: Under Armour

Kim Benjamin — Thu, 24 May 2012 00:00:00 GMT

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.

New look for Marketing Design Awards

Kim Benjamin — Wed, 23 May 2012 10:15:00 GMT

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors.

Helen Edwards: Why borderline decisions can make or break a brand

Helen Edwards, PPA Business columnist of the year — Wed, 23 May 2012 08:30:00 GMT

The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.

Media360: John Lewis marketer Craig Inglis on surprising consumers

Daniel Farey-Jones — Wed, 23 May 2012 08:30:00 GMT

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.