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Lufthansa introduces Berlin routes

Loulla-Mae Eleftheriou-Smith — Thu, 24 May 2012 11:50:00 GMT

Lufthansa has created a digital and direct marketing campaign to promote its newest route to Germany and encourage travellers to take short breaks to Berlin.

Helen Edwards: Why borderline decisions can make or break a brand

Helen Edwards, PPA Business columnist of the year — Wed, 23 May 2012 08:30:00 GMT

The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.

BA names Hamish McVey as head of brands

Loulla-Mae Eleftheriou-Smith — Tue, 22 May 2012 09:21:00 GMT

British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement.

Ryanair celebrates 50% lift and record group profits

Loulla-Mae Eleftheriou-Smith — Mon, 21 May 2012 09:30:00 GMT

Budget airline Ryanair has reported a 50% surge in its annual pre-tax profits to €633m (£509m) for the year to 31 March, to record post-tax profit figure of €502.6m.

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

Maisie McCabe — Thu, 17 May 2012 12:53:00 GMT

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline industry, according to Frank van der Post, managing director of brand and customer experience at BA.

Helen Edwards: Get personal with your brand

Helen Edwards, PPA Business columnist of the year — Wed, 16 May 2012 10:00:00 GMT

Marketers must get hands-on with their brands, so that they experience them in the same way consumers do.

VisitEngland defends £5m campaign after industry attack

Loulla-Mae Eleftheriou-Smith — Tue, 15 May 2012 08:30:00 GMT

VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend on the body's 'GREAT' campaign to promote domestic tourism.

Industry view: Is easyJet's marketing makeover working?

Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones — Sat, 12 May 2012 09:00:00 GMT

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts on its repositioning in a tough economic climate.

MasterCard unveils PayPass digital wallet

Alex Brownsell — Tue, 08 May 2012 09:34:00 GMT

MasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a "faster and easier" payment system.

Around 500 jobs at risk at bmibaby

John Reynolds — Fri, 04 May 2012 13:28:00 GMT

Approximately 500 jobs are at risk at bmibaby, as the budget airline moves into a consultation with its employees and considers its options, which include possible closure of the airline.