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Morrisons' marketing director Lancaster resigns

Matthew Chapman — Fri, 13 Apr 2012 10:45:00 GMT

Morrisons corporate marketing and operations director Richard Lancaster is leaving the company for an undisclosed job, seven months after being handed a wider remit by the supermarket.

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

Keith Weed, chief marketing officer, Unilever — Wed, 29 Feb 2012 08:00:00 GMT

Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution at the Advertising Association's annual summit this week. Here, he explains what lies behind Unilever's strategy.

Fujitsu to drive mobile launch with 'significant' marketing investment

Matthew Chapman — Tue, 28 Feb 2012 14:00:00 GMT

Fujitsu will put a "significant investment" into its marketing for the launch of its mobile proposition in Europe, as it moves to show it is in it for the long term and looking for sustainable growth.

Radox in first brand extension under Unilever ownership

Loulla-Mae Eleftheriou-Smith — Fri, 21 Oct 2011 11:35:00 GMT

Unilever UK is launching a new line for its recently acquired home and personal care brand, Radox, backed by a £2m marketing spend.

Why brands need to go cold turkey on price promotions

David Benady — Fri, 16 Sep 2011 12:45:00 GMT

The recession has led to an over-reliance on price promotions, creating a generation of shoppers who buy products only on discount, writes David Benady.

Editor's Comment: Have you missed the 2012 boat?

Noelle McElhatton — Wed, 27 Jul 2011 00:00:00 GMT

What does 2012 mean to you? For most people, not just the marketing community, it has already become shorthand for the London Olympics. That shows you the power of this event.

John Smith's plans Liverpool takeover for Grand National day

Gemma Charles — Mon, 28 Mar 2011 12:20:00 GMT

John Smith's is running a heavyweight outdoor campaign to promote its title sponsorship of the Grand National for the second year running.

Nokia readies super-cheap phone for emerging markets

Ed Owen — Wed, 09 Mar 2011 11:04:00 GMT

Nokia is releasing a new music-oriented handset, the X1-00, in April, which targets the "next billion" mobile phone users in emerging economies.

Sector Insight: Cooking sauces

Jane Bainbridge — Tue, 08 Feb 2011 12:30:00 GMT

From classic pasta sauce to more exotic fare such as Moroccan-inspired mixes, British consumers' taste for cooking sauces is growing.

Morrisons top marketer Maciver out as focus changes

Daniel Farey-Jones — Thu, 06 Jan 2011 12:50:00 GMT

Angus Maciver, Morrisons' group marketing director since 2007, has decided to leave the retailer to pursue other opportunities, as the supermarket boosts its own-label brand with a new hire.