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NBA gets serious about cracking UK

John Reynolds — Fri, 25 May 2012 11:00:00 GMT

The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?

Brand barometer: Coffee shops, which one is most prominent online?

Gemma Charles — Fri, 25 May 2012 08:30:00 GMT

Starbucks is the most prominent, followed by Costa

The changing face of music tie-ups

Sarah Shearman — Thu, 24 May 2012 11:00:00 GMT

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

Orange invests in film ties after sponsorship review

Matthew Chapman — Tue, 22 May 2012 08:30:00 GMT

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for Fiction, RockCorps and National Business Awards.

Jagermeister

Tue, 22 May 2012 00:00:00 GMT

Much loved by rock bands and fans, the herbal liqueur's distinctive bottle reflects its North German heritage.

Brand barometer: Car insurers, which one is most prominent online?

Gemma Charles — Fri, 18 May 2012 08:30:00 GMT

Admiral is the most prominent, followed by Aviva

Brand Health Check: Vertu

Kim Benjamin — Thu, 17 May 2012 12:30:00 GMT

The luxury mobile handset brand is being sold by its parent company, Nokia.

What happens when you are too busy to go to the toilet

Nicola Clark — Wed, 16 May 2012 15:00:00 GMT

'No-collar workers' frustrated at the lack of flexibility in the workplace can revolutionise established practices, writes Nicola Clark.

Sector Insight: betting shops

Jane Bainbridge — Tue, 15 May 2012 10:29:00 GMT

Gaming machines are improving the odds for growth in a stagnating market.

Kopparberg unveils 'un-established' marketing drive

Gemma Charles — Mon, 14 May 2012 12:30:00 GMT

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand to unconventional lifestyles, innovation and music.