Marketing Magazine RSS Feed

Adwatch (May 2) Top 20 recall: Audi

Jamie Maker, director, Brave — Wed, 02 May 2012 08:00:00 GMT

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

What brands can learn from Caine's Arcade

Nicola Clark — Thu, 26 Apr 2012 09:00:00 GMT

The beautiful story of Caine's Arcade shines a light on the shifting currents of the post-digital world.

The Revolution Awards 2012 - winners in full

Kim Benjamin — Mon, 23 Apr 2012 12:45:00 GMT

Heineken, Xbox, TBG Digital and Adam & Eve triumphed at the Revolution Awards 2012, held on 20 April at the Grosvenor House Hotel on London's Park Lane.

Revolution: Mobile World Congress: The trends taking mobile by storm

George Nimeh — Tue, 06 Mar 2012 10:00:00 GMT

The globe's biggest mobile trade event always throws a fascinating light on the next big things. George Nimeh reports this year's key emerging trends from Barcelona.

HTC One unveils camera and music features

Matthew Chapman — Mon, 27 Feb 2012 13:36:00 GMT

HTC is building up to the launch of its One phone by showcasing the quality of its camera and "authentic music" experience, describing it as the "one phone you will need" when it goes on sale in April.

Chinese automotive brand Geely unveils UK launch plans

Alex Brownsell — Mon, 05 Dec 2011 16:30:00 GMT

Chinese car firm Geely Automobile has announced plans to roll out in the UK next year, with its first vehicles going on sale in January 2013.

Where to invest for digital success

Lynsey Barber — Wed, 20 Jul 2011 00:00:00 GMT

With an increasing number of platforms vying for a slice of digital marketing budgets, Marketing, in association with Efficient Frontier, asks whether Google and Facebook have all the answers.

Brand Manager of the Week: Alex Seeberg, Marketing manager, Auto Express and Carbuyer.co.uk

Wed, 15 Jun 2011 00:00:00 GMT

- Describe yourself in three words Loyal, inquisitive, lush. - How would you define marketing? Helping to sell magazines while annoying editorial. - What would you be if you weren't a brand manager? A midwife. - What advice would you give someone starting their marketing career today? Try to get involved in as many areas of marketing as you can and learn from your peers. - What attracted you to your current job? I heard a lot of great things about (owner) Dennis Publishing and was keen to progress my career. - What was your first job? Part-time assistant at a Dolcis shoe shop. I was determined to earn my own money at 14; my wage was 1.44 per hour. - What's your greatest ambition? To win employee of the year at Dennis - the winner gets to go to Mustique and stay for 10 days in our chairman's house, which he bought from David Bowie. - If you were a brand, which would you be and why? Mini. It may have changed over the years, but the foundation of this small car and its cheekiness has remained the same - and that's the way we like it. - What hobbies do you have? Walking, reading, travel. - What are your favourite marketing campaigns? Honda's 'Cog' and 'Impossible Dream' ads, and Hoffmeister's 'For great lager, follow the bear.' - What is your all-time favourite slogan? 'Beanz Meanz Heinz.' It hasn't changed for more than 40 years because it hasn't had to. - If you weren't you, who would you be? David Attenborough - he has such unbelievable passion and knowledge and you would want to talk to...

Listerine unveils interactive YouTube videos

Alex Brownsell — Fri, 10 Jun 2011 13:15:00 GMT

Listerine, the Johnson & Johnson-owned oral healthcare brand, has rolled out what it claims are the first YouTube brand videos to allow users to personalise content.

Helen Edwards on Branding: A slogan is forever

Helen Edwards — Wed, 11 May 2011 00:00:00 GMT

A strapline is no throwaway extra, but a core brand asset that marketers dismiss at their peril.