Marketing Magazine RSS Feed

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

Sarah Shearman — Thu, 24 May 2012 08:30:00 GMT

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

Wed, 23 May 2012 13:00:00 GMT

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital campaigns.

Media360: Virgin Media marketing chief on David Tennant signing

Daniel Farey-Jones — Wed, 23 May 2012 12:45:00 GMT

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand, according to Nigel Gilbert, chief marketing officer.

Microsoft prepares MSN UK 'Best of now' campaign

Sarah Shearman — Tue, 22 May 2012 08:30:00 GMT

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign for the portal, as part of a fresh 'Best of now' positioning based on its real-time content.

Brand Health Check: YouView

Kim Benjamin — Thu, 10 May 2012 00:00:00 GMT

The on-demand TV business is still tackling launch problems as rivals steal a march.

We'll call you: Everything Everywhere

Wed, 09 May 2012 11:00:00 GMT

Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service, and wanted to find out more about trials taking place in Cornwall.

YouView hires top marketer ahead of expected autumn launch

Matthew Chapman — Wed, 25 Apr 2012 11:49:00 GMT

YouView, the delayed IPTV service, has hired Kelkoo marketing chief Steve Conway as interim head of marketing in preparation for the service's expected launch in the autumn.

'Flawsome' brands will win battle for consumers' hearts

Nicola Clark — Fri, 20 Apr 2012 00:00:00 GMT

Consumer expectations that companies should behave in a human way are growing. So brands would do well to admit their shortcomings and embrace honesty, writes Nicola Clark.

We'll Call You - Digital UK

Wed, 18 Apr 2012 09:00:00 GMT

Mole was unaware of the digital switchover, on account of living underground, so news of BBC Two's 'demise' sent us scurrying for the phone to make sense of it all.

Virgin Media pulls Doctor Who TV ad after BBC row

Matthew Chapman — Tue, 17 Apr 2012 08:30:00 GMT

Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media's DVR service, TiVo.