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Betfair to knock rivals for the first time in campaign

John Reynolds — Fri, 10 Feb 2012 13:19:00 GMT

Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing campaign.

Social brands: Betfair turns to comedy writers for social media

Nicola Clark — Wed, 08 Feb 2012 14:45:00 GMT

Online gaming giant Betfair has placed experimentation at the heart of its social media strategy, hiring a team of comedy writers to create content for Twitter.

Sponsorship Agency of the Year - Fast Track

John Reynolds — Tue, 13 Dec 2011 09:00:00 GMT

The winning agency has built on strong relationships with long-standing clients to develop new business ties and create innovative, robust measurement methodologies, writes John Reynolds.

Betfair puts QR codes on beach volleyball bums

Loulla-Mae Eleftheriou-Smith — Tue, 09 Aug 2011 11:26:00 GMT

Betfair, the online sports betting provider, is placing QR codes on the bikini bottoms of two beach volleyball sportswomen, in a bid to sign up new customers at the test Olympic beach volleyball tournament this week.

Betfair appoints sports stars in marketing revamp

John Reynolds — Wed, 03 Aug 2011 09:00:00 GMT

Betfair, the online betting exchange, is radically overhauling its sport sponsorship activities by introducing four brand ambassadors and ending its relationship with FC Barcelona after two years.

Betfair pinches BSKYB marketing chief

John Reynolds — Fri, 03 Jun 2011 10:53:00 GMT

Betfair, the online betting exchange, has appointed BSkyB's long-standing marketing executive Alasdair Wright as global head of customer marketing and loyalty.

Power 100: 100 to 50

Nicola Clark — Tue, 17 May 2011 08:30:00 GMT

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.

IPTV: where TV meets the web

Andrew McCormick — Thu, 21 Apr 2011 00:00:00 GMT

Internet TV is turning set manufacturers into content providers, discovers Andrew McCormick.

Sponsorship Agency of the Year: MEC Access

John Reynolds — Fri, 10 Dec 2010 10:00:00 GMT

In the three years since its creation, our winner has stepped up to challenge the sector's biggest players, taking the crown with a mix of business wins and strong creative work.

Sponsorship Leagues 2010

Ed Kemp — Wed, 06 Oct 2010 00:00:00 GMT

Despite disappointing performances and scandals on and off the pitch, sports sponsorship remains a key platform for brands.