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Lufthansa introduces Berlin routes

Loulla-Mae Eleftheriou-Smith — Thu, 24 May 2012 11:50:00 GMT

Lufthansa has created a digital and direct marketing campaign to promote its newest route to Germany and encourage travellers to take short breaks to Berlin.

Industry view: Does M&S's new value food range hit the spot?

Matthew Chapman — Mon, 14 May 2012 13:00:00 GMT

Marks & Spencer's introduction of a value-focused range, Simply M&S, is dividing opinion. Many observers see it as a 'solid strategy' to cater to the 'squeezed middle' but there is criticism of a 'me-too' move into already occupied territory.

London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'

Noelle McElhatton — Wed, 18 Apr 2012 10:39:00 GMT

With 100 days to go until the London 2012 Olympics, Locog chief executive Paul Deighton talked to Marketing about the challenges of marketing and selling the biggest sports show on earth on limited budget, and the influence of Barack Obama's election campaign on Locog's marketing approach

L'Oréal hires former BK marketer Power

John Reynolds — Tue, 17 Apr 2012 08:30:00 GMT

Sarah Power, the former UK and Ireland marketing director at Burger King, has resurfaced, leading the UK haircare division at L'Oréal.

Honda UK chief Martin Moll on boosting lacklustre sales

Alex Brownsell — Thu, 05 Apr 2012 10:00:00 GMT

Honda UK's marketing manager has come through a tsunami-affected year and is focused on revitalising the brand on these shores

Taming the data deluge

David Benady — Thu, 05 Apr 2012 09:00:00 GMT

Marketers and consumers struggle with the volume of data the world now generates. David Benady asks how the two sides can jointly control the tide, including the advent of brand 'data stores'.

Industry verdict: Facebook's new ad platform explained and reviewed

Sarah Shearman — Wed, 07 Mar 2012 07:00:00 GMT

The platform is attempting to convince marketers of the value of its latest advertising tools, which offer brands greater creativity, but risk altering the consumer experience, writes Sarah Shearman.

Historic Twitter data opens to brands

Ed Owen — Wed, 29 Feb 2012 11:31:00 GMT

A Twitter data mining tool, Historics, is now able to examine tweets and trends from the social network that are up to two-years old.

TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals

Loulla-Mae Eleftheriou-Smith — Thu, 23 Feb 2012 12:00:00 GMT

The 20-year company veteran is insistent its Thomson and First Choice brands have to 'stand for something'

Marmite aims to spread love with Facebook e-cards

Sarah Shearman — Fri, 10 Feb 2012 09:15:00 GMT

Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a series of e-cards for Facebook users to send to their loved ones on Valentine's Day.