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GM's Facebook strategy labelled 'shortsighted'

Sarah Shearman — Wed, 16 May 2012 11:48:00 GMT

General Motors' decision to cut adspend on Facebook in favour of an "aggressive content" strategy is "short-sighted", according to TBG Digital's chief executive Simon Mansell.

Digital Leagues 2011

Kim Benjamin — Wed, 26 Oct 2011 00:00:00 GMT

With more brands pushing the marketing boundaries, digital agencies are increasingly finding themselves at the centre of campaigns that span all media and disciplines.

Chevrolet rejigs UK marketing unit

John Reynolds — Fri, 26 Aug 2011 13:20:00 GMT

General Motors (GM)-owned Chevrolet has rejigged its UK marketing operations ahead of the launch of its compact car, the Aveo in the UK.

Cannes Lions Festival 2011: The Brands at Cannes

Noelle McElhatton — Fri, 08 Jul 2011 09:00:00 GMT

The Cannes Lions International Festival of Creativity pushed the boat out to lure brands this year. Noelle McElhatton talks to brand delegates to discover why they attended the seven-day event and what they got out of it

Chevrolet turns to crowd-sourcing for 2012 Super Bowl

Noelle McElhatton — Wed, 22 Jun 2011 11:01:00 GMT

Chevrolet will air crowd-sourced ads during next year's Super Bowl as part of an increased push into the medium.

Helen Edwards on Branding: In with the in-crowd

Helen Edwards — Wed, 14 Jul 2010 00:00:00 GMT

While involving internal stakeholders is often useful, it is crucial to avoid marketing by committee.

Testing the wisdom of crowds

Nicola Clark — Tue, 13 Jul 2010 00:01:00 GMT

Brands are embracing crowdsourcing, but is it a viable alternative to the ad agency?

Breakdown recovery

Alex Brownsell — Tue, 13 Jul 2010 00:01:00 GMT

Fears the car market could not sustain a range of marques were misplaced.

Editor's comment: Wisdom of the crowd?

Gareth Jones — Wed, 07 Jul 2010 00:00:00 GMT

Taking the example of increasing numbers of brand-owners, I thought I would harness the power of the collective consumer consciousness to help write my column this week.

Chevrolet set for TV return with crowd-sourced ad

Gemma Charles — Tue, 06 Jul 2010 08:44:00 GMT

Chevrolet is turning to crowd-sourcing for a pan-European TV ad campaign aimed at showcasing its full range of cars and trucks.