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<lastBuildDate>Sun, 27 May 2012 07:09:50 GMT</lastBuildDate>
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<title><![CDATA[Everything Everywhere and Stagecoach trial mobile contactless fares]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1133836/Everything-Everywhere-Stagecoach-trial-mobile-contactless-fares/</link>
<author><![CDATA[Sarah Shearman]]></author>
<pubDate>Fri, 25 May 2012 11:46:00 GMT</pubDate>
<description><![CDATA[<p>Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains in the UK to enable contactless mobile payments.</p>]]></description>
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<title><![CDATA[Are you suffering from a digital eating disorder?]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132894/suffering-digital-eating-disorder/</link>
<author><![CDATA[Nicola Clark]]></author>
<pubDate>Fri, 25 May 2012 11:30:00 GMT</pubDate>
<description><![CDATA[<p>In the new visual economy, will taking pictures replace ownership of goods as a way for consumers to display status, asks Nicola Clark.</p>]]></description>
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<title><![CDATA[Tesco pushes virtual clothes in small London stores]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1133766/Tesco-pushes-virtual-clothes-small-London-stores/</link>
<author><![CDATA[Matthew Chapman]]></author>
<pubDate>Fri, 25 May 2012 09:39:00 GMT</pubDate>
<description><![CDATA[<p>Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range.</p>]]></description>
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<title><![CDATA[From 1930s 'Brand Man' to today: the evolution of the brand manager]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132903/1930s-Brand-Man-today-evolution-brand-manager/</link>
<author><![CDATA[Alan Mitchell]]></author>
<pubDate>Fri, 25 May 2012 00:00:00 GMT</pubDate>
<description><![CDATA[<p>The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.</p>]]></description>
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<title><![CDATA[Novak Djokovic to wear Uniqlo at French Open]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1133635/Novak-Djokovic-wear-Uniqlo-French-Open/</link>
<author><![CDATA[John Reynolds]]></author>
<pubDate>Thu, 24 May 2012 11:08:00 GMT</pubDate>
<description><![CDATA[<p>Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand ambassador, who will wear its sports range of clothes at tournaments.</p>]]></description>
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<title><![CDATA[The changing face of music tie-ups]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1133002/changing-face-music-tie-ups/</link>
<author><![CDATA[Sarah Shearman]]></author>
<pubDate>Thu, 24 May 2012 11:00:00 GMT</pubDate>
<description><![CDATA[<p>The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms</p>]]></description>
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<title><![CDATA[Brand builder: Under Armour]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132899/Brand-builder-Armour/</link>
<author><![CDATA[Kim Benjamin]]></author>
<pubDate>Thu, 24 May 2012 00:00:00 GMT</pubDate>
<description><![CDATA[<p>The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.</p>]]></description>
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<title><![CDATA[Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132891/UK-brands-leading-charge-digital-marketing-innovation-Marketing-Society-Forum/</link>
<author><![CDATA[]]></author>
<pubDate>Wed, 23 May 2012 13:00:00 GMT</pubDate>
<description><![CDATA[<p>Twitter UK chief Tony Wang has said that British companies are setting the bar for digital campaigns.</p>]]></description>
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<title><![CDATA[M&S profits drop for first time in three years]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132971/M-S-profits-drop-first-time-three-years/</link>
<author><![CDATA[Matthew Chapman]]></author>
<pubDate>Tue, 22 May 2012 09:05:00 GMT</pubDate>
<description><![CDATA[<p>Marks & Spencer has posted its first underlying pre-tax profits drop in three years and has revised its predicted growth in revenues down by around £500m across the next three years.</p>]]></description>
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<title><![CDATA[Waterstones to sell Amazon's Kindle]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132872/Waterstones-sell-Amazons-Kindle/</link>
<author><![CDATA[John Reynolds]]></author>
<pubDate>Mon, 21 May 2012 11:10:00 GMT</pubDate>
<description><![CDATA[<p>Waterstones is to sell Amazon’s Kindle book readers and other Kindle digital devices, in a major shift in strategy by the high-street book retailer.</p>]]></description>
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