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Toyota launches digital teaser campaign for its latest sports car

Sarah Shearman — Fri, 25 May 2012 11:42:00 GMT

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

NBA gets serious about cracking UK

John Reynolds — Fri, 25 May 2012 11:00:00 GMT

The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?

Google's Schmidt says he 'disagrees' with EU competition concerns

Sarah Shearman — Thu, 24 May 2012 11:35:00 GMT

Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints presented by the European Commission this week, concerning what it sees as the search giant's anti-competitive business practices.

The changing face of music tie-ups

Sarah Shearman — Thu, 24 May 2012 11:00:00 GMT

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

Sarah Shearman — Thu, 24 May 2012 08:30:00 GMT

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.

Google Chrome beats IE to become the world's favourite browser

Sarah Shearman — Tue, 22 May 2012 10:36:00 GMT

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web browser, according to figures web analytics company StatCounter.

Samsung launches social media hub for Olympics activity

Sarah Shearman — Fri, 18 May 2012 13:42:00 GMT

Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics, by serving them personalised content, based on their profile interests.

Sheraton Hotels brand chief discusses serving the 'social traveller'

Loulla-Mae Eleftheriou-Smith — Fri, 18 May 2012 08:30:00 GMT

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing about Sheraton's $6bn renovation process, differentiating the brand, and the hotel's development across emerging markets.

Premier Foods backs Great Little Ideas with social media push

Loulla-Mae Eleftheriou-Smith — Wed, 16 May 2012 11:31:00 GMT

Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond Jubilee.

Ronaldo to star in Facebook challenge for Castrol documentary

Loulla-Mae Eleftheriou-Smith — Wed, 16 May 2012 11:30:00 GMT

Cristiano Ronaldo, the Portugal and Real Madrid player, is to take part in a live-streamed football challenge against fans through Facebook tomorrow (17 May), to promote the release of a Castrol-funded documentary about him on iTunes.