Marketing Magazine RSS Feed

Everything Everywhere and Stagecoach trial mobile contactless fares

Sarah Shearman — Fri, 25 May 2012 11:46:00 GMT

Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains in the UK to enable contactless mobile payments.

Tesco pushes virtual clothes in small London stores

Matthew Chapman — Fri, 25 May 2012 09:39:00 GMT

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range.

The changing face of music tie-ups

Sarah Shearman — Thu, 24 May 2012 11:00:00 GMT

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

Helen Edwards: Why borderline decisions can make or break a brand

Helen Edwards, PPA Business columnist of the year — Wed, 23 May 2012 08:30:00 GMT

The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.

Jagermeister

Tue, 22 May 2012 00:00:00 GMT

Much loved by rock bands and fans, the herbal liqueur's distinctive bottle reflects its North German heritage.

Waterstones to sell Amazon's Kindle

John Reynolds — Mon, 21 May 2012 11:10:00 GMT

Waterstones is to sell Amazon’s Kindle book readers and other Kindle digital devices, in a major shift in strategy by the high-street book retailer.

John Lewis partners Kuoni for first 'shop within a shop'

Matthew Chapman — Fri, 18 May 2012 13:17:00 GMT

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company Kuoni to offer travel shop concessions in its department stores.

Clinton-owned Birthdays brand to disappear from high street

Matthew Chapman — Thu, 17 May 2012 09:55:00 GMT

Greetings card retailer Birthdays will disappear from the high street amid 350 store closures orchestrated by the administrators of parent company Clinton Cards.

Premier Foods backs Great Little Ideas with social media push

Loulla-Mae Eleftheriou-Smith — Wed, 16 May 2012 11:31:00 GMT

Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond Jubilee.

Paul Smith

Mon, 14 May 2012 00:00:00 GMT

Standout design has made the fashion brand a success in the UK and abroad.