Marketing Magazine RSS Feed

Kenwood

Wed, 02 May 2012 00:00:00 GMT

From the outset, the kitchen-appliance brand has combined utility and reliability with a strong design ethos.

Copenhagen

Gemma Charles — Thu, 19 Apr 2012 00:00:00 GMT

The lager will be aimed at both sexes as it aims to become a global brand.

L'Oréal hires former BK marketer Power

John Reynolds — Tue, 17 Apr 2012 08:30:00 GMT

Sarah Power, the former UK and Ireland marketing director at Burger King, has resurfaced, leading the UK haircare division at L'Oréal.

Marketing Promotion: How ad clearance helps brands

Chris Mundy — Tue, 17 Apr 2012 00:00:00 GMT

Clearcast helps get advertising on air and keep it there. MD Chris Mundy explains what it does for brands.

Industry verdict: Tesco was right to ditch Value range

Thu, 05 Apr 2012 11:07:00 GMT

This week Tesco unveiled the Everyday Value range to replace its 20-year-old Value sub-brand. We asked retail and branding experts what they made of the decision.

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

Rachel Barnes — Fri, 23 Mar 2012 12:00:00 GMT

Revlon's global chief marketing officer says that a clear global marketing vision is behind the brand's improved performance, writes Rachel Barnes.

How brands are innovating their way out of the 'squeezed middle'

Nick Hughes — Fri, 23 Mar 2012 09:00:00 GMT

With shoppers trading up in some FMCG categories and down in others, the mid-market is a tough place to be. Big brand owners' surprising response is to innovate at the premium end.

Editor's comment: Welcome - Sony Mobile launch adopts Bravia ethos

Noelle McElhatton — Wed, 21 Mar 2012 00:00:00 GMT

Try as I might, it's a struggle to recall any marketing from the 10-year Sony Ericsson era. Compare that with the creative and commercial triumph of the Sony Bravia 'Paint,' 'Balls' and 'Play-doh' ads.

Brand builder: Ultimo

Kim Benjamin — Wed, 14 Mar 2012 00:00:00 GMT

The lingerie brand is looking to extend into new markets starting with skincare.

Do consumers really care about eco-packaging?

David Benady — Fri, 03 Feb 2012 10:00:00 GMT

Brands are under pressure to make their packaging sustainable, but does a green emphasis forge a consumer connection, asks Eva MacIntosh.