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Adwatch (May 16) Top 20 recall: Bird's Eye

Zaid Al-Zaidy, chief strategy officer, TBWA\London — Tue, 15 May 2012 11:26:00 GMT

Birds Eye's Polar Bear campaign is good not great

Adwatch (May 2) Top 20 recall: Florette

Russell Ramsey, executive partner, JWT London — Wed, 09 May 2012 08:30:00 GMT

The salad has ignored platitudes about provenance and 'passionate farmers'

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

Richard Warren, Joint chief executive, DLKW Lowe — Wed, 25 Apr 2012 00:00:00 GMT

Chain's '£5 off £40' offer ignores its fundamental strategic problems

Adwatch (April 18 ) Top 20 recall: Lynx

Matthew Heath, chief strategy officer, LIDA — Wed, 18 Apr 2012 00:00:00 GMT

Haircare product ad maintains the brand's personality, but needs a stronger creative idea

Adwatch (Mar 28) top 20 recall: Boots

Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB — Wed, 28 Mar 2012 00:00:00 GMT

The brand's latest ad is likeable but also a tad formulaic and predictable.

Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg

Toby Talbot, executive creative director, RKCR/Y&R — Wed, 21 Mar 2012 00:00:00 GMT

The seasonal confectionery brand is being consistent and fun with its Olympics theme

Morrisons partners Disney for 'biggest-ever giveaway'

Matthew Chapman — Mon, 05 Mar 2012 09:14:00 GMT

Morrisons is repeating last year's Disney prize promotion with more chances to win, but fewer big prizes, in a campaign that highlights the 20th anniversary of Disneyland Paris.

Adwatch (Feb 29) top 20 recall: Virgin Media

Seb Royce, executive creative director, glue Isobar — Wed, 29 Feb 2012 00:00:00 GMT

Perfectly cast and full of speed cues, this 'faster broadband' campaign really hits the mark

Morrisons ups fuel ante with 15p-off offer

Matthew Chapman — Thu, 23 Feb 2012 09:30:00 GMT

Morrisons has launched a national campaign today to promote its latest offer to customers of 15p off every litre of fuel if they spend £60 or more in-store.

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

Wed, 22 Feb 2012 08:00:00 GMT

Supermarkets are reportedly becoming jealous of the coverage given to Morrisons by independent blogger Steve Dresser.