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<lastBuildDate>Sun, 27 May 2012 07:10:18 GMT</lastBuildDate>
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<title><![CDATA[Are you suffering from a digital eating disorder?]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132894/suffering-digital-eating-disorder/</link>
<author><![CDATA[Nicola Clark]]></author>
<pubDate>Fri, 25 May 2012 11:30:00 GMT</pubDate>
<description><![CDATA[<p>In the new visual economy, will taking pictures replace ownership of goods as a way for consumers to display status, asks Nicola Clark.</p>]]></description>
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<title><![CDATA[Tesco pushes virtual clothes in small London stores]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1133766/Tesco-pushes-virtual-clothes-small-London-stores/</link>
<author><![CDATA[Matthew Chapman]]></author>
<pubDate>Fri, 25 May 2012 09:39:00 GMT</pubDate>
<description><![CDATA[<p>Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range.</p>]]></description>
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<title><![CDATA[From 1930s 'Brand Man' to today: the evolution of the brand manager]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132903/1930s-Brand-Man-today-evolution-brand-manager/</link>
<author><![CDATA[Alan Mitchell]]></author>
<pubDate>Fri, 25 May 2012 00:00:00 GMT</pubDate>
<description><![CDATA[<p>The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.</p>]]></description>
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<title><![CDATA[Tesco gives ready meals multimillion-pound revamp]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1133648/Tesco-gives-ready-meals-multimillion-pound-revamp/</link>
<author><![CDATA[Matthew Chapman]]></author>
<pubDate>Thu, 24 May 2012 12:44:00 GMT</pubDate>
<description><![CDATA[<p>Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising campaign, with the slogan '20% more at no extra cost'.</p>]]></description>
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<title><![CDATA[Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132902/Microsoft-UKs-Philippa-Snare-refocusing-innovation-major-restructure/</link>
<author><![CDATA[Sarah Shearman]]></author>
<pubDate>Thu, 24 May 2012 08:30:00 GMT</pubDate>
<description><![CDATA[<p>The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.</p>]]></description>
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<title><![CDATA[Malibu launches VIP-themed Facebook app as part of summer style activity]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1133353/Malibu-launches-VIP-themed-Facebook-app-part-summer-style-activity/</link>
<author><![CDATA[Sarah Shearman]]></author>
<pubDate>Wed, 23 May 2012 11:42:00 GMT</pubDate>
<description><![CDATA[<p>Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique shopping and fashion summer activity.</p>]]></description>
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<title><![CDATA[New look for Marketing Design Awards]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1133262/New-look-Marketing-Design-Awards/</link>
<author><![CDATA[Kim Benjamin]]></author>
<pubDate>Wed, 23 May 2012 10:15:00 GMT</pubDate>
<description><![CDATA[<p>The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors.</p>]]></description>
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<title><![CDATA[BA names Hamish McVey as head of brands]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132963/BA-names-Hamish-McVey-head-brands/</link>
<author><![CDATA[Loulla-Mae Eleftheriou-Smith]]></author>
<pubDate>Tue, 22 May 2012 09:21:00 GMT</pubDate>
<description><![CDATA[<p>British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement.</p>]]></description>
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<title><![CDATA[M&S profits drop for first time in three years]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132971/M-S-profits-drop-first-time-three-years/</link>
<author><![CDATA[Matthew Chapman]]></author>
<pubDate>Tue, 22 May 2012 09:05:00 GMT</pubDate>
<description><![CDATA[<p>Marks & Spencer has posted its first underlying pre-tax profits drop in three years and has revised its predicted growth in revenues down by around £500m across the next three years.</p>]]></description>
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<title><![CDATA[Yell loses marketing chief Ashmore amid overhaul]]></title>
<link>http://www.marketingmagazine.co.uk/news/rss/1132954/Yell-loses-marketing-chief-Ashmore-amid-overhaul/</link>
<author><![CDATA[Matthew Chapman]]></author>
<pubDate>Tue, 22 May 2012 08:30:00 GMT</pubDate>
<description><![CDATA[<p>Directories brand Yell is to be re-branded as 'hibu' and has parted company with group chief marketing officer Jenny Ashmore, who leaves without a job to go to after only seven months in the role.</p>]]></description>
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