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Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

Gemma Charles — Thu, 24 May 2012 09:56:00 GMT

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.

McDonald's trials McWaiter service

John Reynolds — Wed, 16 May 2012 10:32:00 GMT

McDonald's is trialling table service at a number of its British outlets in a move to drum up customer numbers and improve the quality of its service.

Unilever tops 2012 Marketing Society Awards nominations

Kim Benjamin — Tue, 01 May 2012 14:45:00 GMT

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Zizzi scouts young artists to help develop brand identity

Kate Lloyd — Fri, 27 Apr 2012 10:14:00 GMT

Gondola Group-owned Zizzi is launching a plate-design competition fronted by artist Natasha Law in a move to create a unique positioning.

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

Richard Warren, Joint chief executive, DLKW Lowe — Wed, 25 Apr 2012 00:00:00 GMT

Chain's '£5 off £40' offer ignores its fundamental strategic problems

Adwatch (April 18 ) Top 20 recall: Lynx

Matthew Heath, chief strategy officer, LIDA — Wed, 18 Apr 2012 00:00:00 GMT

Haircare product ad maintains the brand's personality, but needs a stronger creative idea

Barclays uses 'angry boy' viral to push Pingit app

Alex Brownsell — Fri, 13 Apr 2012 08:30:00 GMT

Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send and receive money using mobile phone numbers.

Domino's hits £1m sales in a week through mobile transactions

John Reynolds — Wed, 28 Mar 2012 09:41:00 GMT

Domino's Pizza has reported that more than half of its UK delivery sales are now through e-commerce and it says that for the first time, it has taken in more than £1m in sales in one week through app and mobile transactions.

Helen Edwards: Buy My Face's lesson in brand charm

Helen Edwards, PPA, Business columnist of the year — Wed, 14 Mar 2012 09:00:00 GMT

The success of an idea whereby two students 'sell' their faces to companies demonstrates some important branding lessons.

Domino's readies debut Facebook TV ad

John Reynolds — Tue, 13 Mar 2012 08:59:00 GMT

Domino's has produced its first-ever Facebook specific TV advert, which will highlight its offer of free cookies to followers who spend over £10 on pizzas.