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Tesco pushes virtual clothes in small London stores

Matthew Chapman — Fri, 25 May 2012 09:39:00 GMT

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range.

Brand barometer: Volkswagen Polo viral campaign reviewed

Thu, 24 May 2012 12:00:00 GMT

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen

Brand barometer: Network Rail viral campaign reviewed

Fri, 18 May 2012 08:00:00 GMT

Goviral evaluates the latest viral campaign from Network Rail, with "ones to watch" from Samsung, Popchips and Call of Duty.

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

Rachel Barnes — Thu, 10 May 2012 12:30:00 GMT

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

BA unveils plans for giant screen in Olympic Park

Loulla-Mae Eleftheriou-Smith — Fri, 04 May 2012 09:10:00 GMT

British Airways has revealed plans to broadcast the London 2012 Olympic Games live within a dedicated area at the Olympic Park for an audience of 10,000 people.

Brand barometer: Nivea viral campaign reviewed

Fri, 04 May 2012 08:00:00 GMT

Goviral evaluates the latest viral campaign from Nivea, with "ones to watch" from Bing, Range Rover and Virgin Media.

Adwatch (May 2) Top 20 recall: Audi

Jamie Maker, director, Brave — Wed, 02 May 2012 08:00:00 GMT

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

Brand barometer: TNT viral campaign reviewed

Thu, 26 Apr 2012 09:00:00 GMT

Unruly evaluates the latest viral campaign from TNT, with "ones to watch" from Tippex, Peugeot and Barclays

Brand barometer: NSPCC viral campaign reviewed

Thu, 05 Apr 2012 09:25:00 GMT

Unruly reviews evaluates the latest viral campaign from NSPCC, with "ones to watch" from Irn-Bru, Sony Xperia and Pepsi Max

IAB Figures: Digital adspend grows 14.4% to £4.8bn

Sarah Shearman — Tue, 03 Apr 2012 08:00:00 GMT

The growth of digital marketing spend in the UK has accelerated to its highest level in five years, with FMCG and retail brands cementing their position among the top spenders.