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Nivea signs Euro 96 team mates for skincare push

Loulla-Mae Eleftheriou-Smith — Fri, 25 May 2012 12:05:00 GMT

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship of the England football team ahead of the Euro 2012 tournament.

Brand builder: Under Armour

Kim Benjamin — Thu, 24 May 2012 00:00:00 GMT

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.

Xbox recruits Chelsea stars for Summer of Sport campaign

Matthew Chapman — Tue, 22 May 2012 08:30:00 GMT

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 metre sprint.

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

Thu, 17 May 2012 13:00:00 GMT

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.

Uefa ramps up digital presence in Champions League final run-up

Matthew Chapman — Thu, 17 May 2012 10:50:00 GMT

Ahead of this Saturday's Champions League final, Uefa is engaging with fans on a host of digital platforms and will live-stream its 'Ultimate Champions' exhibition game on Google+, YouTube and its own website for the first time.

Brand barometer: Top five Premier League football clubs, which one is most prominent online?

Gemma Charles — Fri, 04 May 2012 08:30:00 GMT

Manchester United is the most prominent, followed by Tottenham Hotspur

Brand barometer: Nivea viral campaign reviewed

Fri, 04 May 2012 08:00:00 GMT

Goviral evaluates the latest viral campaign from Nivea, with "ones to watch" from Bing, Range Rover and Virgin Media.

Waitrose congratulates Reading on promotion to Premier League

Matthew Chapman — Mon, 30 Apr 2012 10:41:00 GMT

Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing the team's promotion into the Premier League.

Brand Barometer: Social media performance of Virgin Money

Gemma Charles — Fri, 27 Apr 2012 00:00:00 GMT

A look at the performance of Virgin Money in social media over the past four months

Samsung widens football sponsorship to Leyton Orient

Emma Powell — Thu, 19 Apr 2012 08:45:00 GMT

Samsung Electronics is to sponsor Leyton Orient Football Club for the 2012/13 football season, adding to existing deals with Chelsea and Swindon Town.