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NBA gets serious about cracking UK

John Reynolds — Fri, 25 May 2012 11:00:00 GMT

The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?

From 1930s 'Brand Man' to today: the evolution of the brand manager

Alan Mitchell — Fri, 25 May 2012 00:00:00 GMT

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

Adwatch (May 16) Top 20 recall: Bird's Eye

Zaid Al-Zaidy, chief strategy officer, TBWA\London — Tue, 15 May 2012 11:26:00 GMT

Birds Eye's Polar Bear campaign is good not great

Sector Insight: betting shops

Jane Bainbridge — Tue, 15 May 2012 10:29:00 GMT

Gaming machines are improving the odds for growth in a stagnating market.

Twitter boss: UK brands 'driving ad innovation'

Sarah Shearman — Tue, 15 May 2012 08:00:00 GMT

UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony Wang, the social-media platform's UK boss.

Brand barometer: Nivea viral campaign reviewed

Fri, 04 May 2012 08:00:00 GMT

Goviral evaluates the latest viral campaign from Nivea, with "ones to watch" from Bing, Range Rover and Virgin Media.

Olympic organisers must prepare for huge demand on mobile network, says eBay

Matthew Chapman — Thu, 03 May 2012 08:59:00 GMT

EBay has warned Locog about being ready for the "unprecedented demand" that will be placed on mobile networks during the 2012 Games.

Unilever tops 2012 Marketing Society Awards nominations

Kim Benjamin — Tue, 01 May 2012 14:45:00 GMT

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Unilever rolls out £2m Comfort Exhilarations campaign

Loulla-Mae Eleftheriou-Smith — Mon, 30 Apr 2012 13:15:00 GMT

Comfort, the fabric softener brand owned by global FMCG giant Unilever, is revamping the brand's range of premium fabric conditioners, called Comfort Exhilarations, backed by a £2m marketing spend.

The Revolution Awards 2012 - winners in full

Kim Benjamin — Mon, 23 Apr 2012 12:45:00 GMT

Heineken, Xbox, TBG Digital and Adam & Eve triumphed at the Revolution Awards 2012, held on 20 April at the Grosvenor House Hotel on London's Park Lane.