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Brand builder: Under Armour

Kim Benjamin — Thu, 24 May 2012 00:00:00 GMT

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

Wed, 23 May 2012 13:00:00 GMT

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital campaigns.

Malibu launches VIP-themed Facebook app as part of summer style activity

Sarah Shearman — Wed, 23 May 2012 11:42:00 GMT

Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique shopping and fashion summer activity.

Media360: John Lewis marketer Craig Inglis on surprising consumers

Daniel Farey-Jones — Wed, 23 May 2012 08:30:00 GMT

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

Maisie McCabe — Fri, 18 May 2012 13:18:00 GMT

John Lewis's brand is on a strong trajectory as a result of its marketing and is planning to expand its 'Never Knowingly Undersold' campaign to radio, it was announced today.

Brand Manager of the Week: Natasha Whiting

Wed, 16 May 2012 10:00:00 GMT

Event manager UK, OnePiece

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

Will Harris — Wed, 16 May 2012 00:00:00 GMT

A rebrand of your customer insight division, coupled with a minor reorganisation, can go a long way toward making your leadership look dynamic and contemporary, writes Will Harris.

Industry view: Does M&S's new value food range hit the spot?

Matthew Chapman — Mon, 14 May 2012 13:00:00 GMT

Marks & Spencer's introduction of a value-focused range, Simply M&S, is dividing opinion. Many observers see it as a 'solid strategy' to cater to the 'squeezed middle' but there is criticism of a 'me-too' move into already occupied territory.

Paul Smith

Mon, 14 May 2012 00:00:00 GMT

Standout design has made the fashion brand a success in the UK and abroad.

Trinity Leeds kicks off online hype ahead of 2013 opening

Matthew Chapman — Thu, 10 May 2012 08:44:00 GMT

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m Trinity Leeds retail complex, which is billing itself as the only major retail and leisure development to open in 2013.