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West Brom replaces Bodog with Zoopla

John Reynolds — Fri, 25 May 2012 12:35:00 GMT

Premier League club West Bromwich Albion has signed online property company Zoopla as its new shirt sponsor, replacing US betting firm Bodog after just one year.

Everything Everywhere and Stagecoach trial mobile contactless fares

Sarah Shearman — Fri, 25 May 2012 11:46:00 GMT

Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains in the UK to enable contactless mobile payments.

Google's Schmidt says he 'disagrees' with EU competition concerns

Sarah Shearman — Thu, 24 May 2012 11:35:00 GMT

Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints presented by the European Commission this week, concerning what it sees as the search giant's anti-competitive business practices.

Facebook 'plotting ad-tracking system'

Sarah Shearman — Thu, 24 May 2012 11:24:00 GMT

Facebook is working on a system to measure the impact of advertising on the platform to address the issue of return of investment (ROI), according to reports.

The changing face of music tie-ups

Sarah Shearman — Thu, 24 May 2012 11:00:00 GMT

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

Most businesses lack effective single customer view, finds survey

Daniel Farey-Jones — Thu, 24 May 2012 10:46:00 GMT

A survey of 400 large companies has found that only 16% of them have an effective single customer view data system in place, according to Experian Marketing Services.

HP to cut 27,000 jobs in next two years

Matthew Chapman — Thu, 24 May 2012 09:03:00 GMT

Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure, to strengthen itself in the areas of cloud computing, big data and security.

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

Sarah Shearman — Thu, 24 May 2012 08:30:00 GMT

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

Wed, 23 May 2012 13:00:00 GMT

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital campaigns.

RAC hires John Orriss to head marketing

Matthew Chapman — Wed, 23 May 2012 11:00:00 GMT

Breakdown service RAC has appointed former News International sales director John Orriss to head its marketing team.